A kiosk refers to a stand-alone device with a touchscreen and buttons that are used in high pedestrian-traffic areas for marketing and general self-service use cases. When it comes to kiosks placed in retail outlets or product showrooms, the primary goal of a kiosk is to interact, inform and improve the customers shopping experience. Kiosks are easily accessible and also provides detailed information on your product or service to customer. Due to their small size and ease of being built, kiosks can be strategically placed in a location that will receive a lot of foot traffic.
Out of various kinds of kiosks in Cizeron’s lineup that can be employed at the showroom, the Interactive kiosk fits the bill perfectly. It can be an immersive source of information for customers to quickly grasp important information about exhibition or museum showcases, product spec sheets, interactive demos and for even booking train tickets.
Interactive kiosks come in many variants and formats such as the standee, wall mount and the modern signage that constitute the lineup of Interactive kiosks that we at Cizeron offer. These differ in various aspects such the video and audio quality, touch interaction, advertising capabilities, form factor and display size, etc., so that they can cater to a wide range of applications.
From the customer entering the showroom to exploring the products, up until making their final purchase decision, kiosks can help in a big way, by providing high quality reliable information in an easy-to-understand manner that the customer can grasp much quickly and effectively.The user-friendly interface of the kiosks ensures that everything from navigating the menus and browsing through the product catalog to delving into the product details is super-fast and easy.Thus, the overall process doesn’t take nearly as long as having a sales person or a traditional poster explaining all the details
Kiosks can come loaded with powerful software application that can showcase the product in an entirely new perspective, in an interactive as well as immersive way.
For example, in the case of a car showroom, it can present the customer with a fully interactive 3D model of the product, showcase different colorways, interactive 360-degree views, working demos, along with the price for each model and other relevant details on the side menu.
It allows them to dive right into the product, explore different options and even the entire catalogue, at one place. Because the technology is so immersive and engaging to the user, rather than being a distraction from the product itself, it acts as a window into the product itself, bringing them closer to their potential purchase by providing a more complete understanding and hence enabling a richer user experience and a greater level of customer satisfaction.
The showroom kiosk makes for a brilliant sales person in itself. It knows that each customer is a unique human being and it takes time to know him/her personally. It creates a more customer-centric experience by recording their preferences and suggests the right product SKU or model with the most suited specifications and features that will suit the customer’s needs perfectly.
The customer can also freely play around with the product, like they cannot do in real life, by customizing every detail of the product to suit their needs and make it their own. On the whole, they’re given more control over their research and they can discover and explore the products in their own way.
Going with the earlier example of a car showroom, the customer can get an idea of how their car will look and feel, by cycling through different colours, paint jobs on specific parts, textures, decals and add-ons, before finally pulling the trigger on the purchase.
Customer trust forms the foundation of any good business relation. Hence, it is important to respect and maintain trust in every interaction with the customer, especially in the showroom. For business owners, there is no better way to achieve this, than presenting the customer with transparent pricing and key details, while communicating to them thoroughly and clearly about the relevant information on the products.
This is another area where the kiosk shines, by providing transparent pricing and clearly informing the customer precisely about the required products. Presenting all of the pricing information in one place allows customers to make informed decisions based on their personal financial situation. The customer can also do all this without any pressure of having to interact with the kind of intimidating or possibly manipulative sales people who might be dead set on selling their product, rather than offering useful guidance.
Now that the kiosks are in place in the showroom to serve and inform the customers, the sales team can now spend more time serving customers who require some guidance or in-depth information or they can even involve themselves in other tasks with higher revenue-generating potential, such as running marketing campaigns.
This in turn can translate to direct savings for the business by employing and maintaining a smaller workforce that is still sufficient to run the showroom
Kiosks enable the showroom to showcase more than just the products at hand, as they can prompt the use of associated accessories and add-ons when the customers are browsing the main product. It also enables upselling various products according to the customer’s interest and even target advertisements at them, knowing that they’re interested in the product and will benefit from having options in their hand, to choose from before they make the final purchase.The owner can use kiosks to display positive customer reviews, testimonials, and their business profiles to project a positive image to their customers. Finally, they can even be used to collect valuable customer feedback that the business can utilize to improve themselves to provide a better customer experience.
Apart from using hardware add-ons to expand the interactive kiosk’s functionality, the business can add more kiosks and other associated devices into the showroom alongside it. These devices can then work together to offer a smart and connected digital ecosystem that envelops, highlights and showcases their products in a better way.
The interactive kiosk can be turned into a self-service kiosk to expand its functionality. Further, the showroom can also have digital signages such as digital standees and wall mount TVs.Kiosks such as all-in-one POS machines (Point of Sale) can come in handy for billing the purchases and making payments. It consists of a touch screen billing machine, fitted with a printer, cash drawers and a monitor.
The general consensus that can be drawn is that kiosks in show rooms have massive potential to benefit both the business owners as well as the customers as we have explored so far. It can be concluded that the use of kiosks can not only boost the business numbers and sales figures for the showroom, but can also improve the overall quality of life by providing better experiences to everyone in the showroom.